Network in motion
The brand rides the urban journey: street-level visibility where people move.
CIMERA MOBILITY MEDIA
THE STREET IS THE MEDIUM.
We turn vehicles into a moving advertising network to bring brand stories to the moments and places that matter.
The vision that drives CIMERA
When I founded CIMERA, I had a clear ambition: to turn every journey into an opportunity for value. For brands, that means connecting with a relevant audience at a moment of real attention. For passengers, a more useful, entertaining and pleasant experience. For drivers, access to a new source of income.
We believe advertising only creates value when it earns relevant, respectful and measurable attention. That is why we combine technology, creativity and knowledge of the environment to integrate brand messages into people’s daily lives in a natural way.
Contextual planning
Territory, calendar, dayparts and context as planning inputs — confirmed with sales.
Transparent measurement
We keep observed proof-of-play separate from estimated audience and impressions.
Manifesto
Stories that travel Andorra.
CIMERA brings together fleet, creative, operations and reporting so the brand is seen moving with clarity and honest measurement.
Fleet
Professional vehicles on the road. CIMERA handles installation and operations; the driver keeps their route.
Creative
Physical creatives approved for the format. Brief and fit are confirmed with sales.
Operations
Install, verify and remove with a checklist. Drivers are not asked to sell.
Reporting
Reports that label what was observed and what is estimated. No invented KPIs.
Solutions
Four ways to show up on the street
Format families for advertisers. Availability and legal fit are confirmed with sales before contracting.
On the vehicle
AvailableExterior presence on circulating fleet. Approved physical formats; sales confirms availability and constraints.
Talk to salesInside the vehicle
Check availabilityPhysical interior supports when the format allows. Availability and formats are confirmed with sales.
Check availabilityAround the vehicle
Check availabilityActivations and swarming around the vehicle. Permits, scope and operations are confirmed with sales.
Check availabilityExperiences
Solution by projectExperiential activations and season or event sponsorships. By project, with sales.
Request a proposalSales confirms what can be booked. We do not publish invented coverage.
All solutions →Format families
Choose the surface; sales confirms availability
Visual catalog with no prices. Sales confirms rate, availability and legal fit.
Partial exterior
AvailableVinyl on doors, rear or hood, per the approved format.
Sales confirms availability
Full exterior
Check availabilityWide vehicle wrap. Compatibility and homologation are confirmed by sales.
Sales confirms availability
Interior
Check availabilityPhysical interior supports in the passenger space. Sales confirms availability and formats.
Sales confirms availability
Network pack
Check availabilityVehicles × period bundle. Exact counts are confirmed by sales.
Sales confirms availability
Seasonal sponsorship
ExclusivitySolution by projectSeason or event exclusivity. Not a self-serve checkout.
Sales confirms availability
Planning
Contextual planning, confirmed with sales
Territory, calendar, dayparts and context as planning inputs. Sales confirms what can be booked before contracting.
Territory
Plan by Andorra zones and itineraries. Geographic detail is confirmed with sales — not as invented coverage.
Calendar
Campaign dates and windows agreed with sales, aligned with operations and production.
Dayparts
Time-of-day windows as a planning criterion when the brief asks for them. Availability confirmed with sales.
Context
Urban and activity context as a brief input. Without claiming automated buying or unconfirmed inventory.
Unapproved advanced capability is not presented as an active offer. Sales confirms the scope of each campaign.
Measurement
From brief to report, with clear labels
Proof-of-play is observed. Audience and impressions are estimated and labeled. Attribution only with approved methodology.
- 01
Brief
Objectives, territory and formats. Sales confirms what can be booked.
- 02
Activation
Installation and launch on the agreed fleet.
- 03
Proof-of-play
Observed campaign facts, recorded.
- 04
Estimate
Audience and impressions as labeled estimates.
- 05
Report
Delivery with observed and estimated clearly separated.
- 06
Optimise
Brief and planning adjustments with sales, without inventing metrics.
Attribution and conversion only when methodology and provider are approved for the campaign.
How we report
Observed play is not the same as estimated audience
Observed
Proof-of-play is recorded from observed campaign facts.
Estimated
Audience and impressions are labeled estimates, never presented as measured play.
Network
CIMERA network in Andorra
Andorra-centered operations. Coverage and format detail are confirmed with sales — without invented percentages.
Market
Andorra is the active market. We do not present other territories as active operations without approval.
Operations
Install, verify and remove with traceability. The fleet follows professional routes; sales confirms availability.
Drivers
Zero commercial risk
CIMERA installs, sells and settles. You keep your route.
Professional installation
Crew and checklist. You do not fit the vinyl.
You do not sell
CIMERA sells the space. You do not close advertisers.
Settlement
Your share is calculated in the settlement engine, not on this form.
Join the fleet
The application form asks only for the details needed to review the request.
Insights
Keep observed play separate from estimates
Proof-of-play is observed. Audience and impressions are labeled estimates. Talk to sales for the methodology that applies to your campaign.
Observed proof-of-play
Observed campaign facts are not audience. Historical routes, when available, are reviewed in the portal — not as invented coverage.
Honest reporting
Observed facts stay marked as observed. Audience and impressions stay marked as estimates.
Solution
DOOH campaign management on fleet with operational traceability: from reservation through installation and tracking, with a single commercial and operations accountability thread.
Formats
Catalog of approved physical formats for vehicle installation. Availability and legal constraints are confirmed with sales before contracting.
Coverage
Operations centered on Andorra. Geographic detail, dayparts, and fleet fit are confirmed with sales — we do not publish unapproved maps or coverage percentages.
Evidence and reporting
Reports separate observed execution from estimates. No invented case studies or unapproved commercial KPIs — ask sales for materials and methodology that apply to your campaign.