CIMERA · MEDIA IN MOTION
Understand what happened. Decide what comes next.
Choose the evidence and studies you need. Separate recorded delivery, audience estimates and outcomes assessed through a defined methodology.
Built around your objective
Read results with their scope, source and limitations.
- Clearly identified delivery and reports
- Specific studies for each objective
- Comparisons using valid data and denominators
Measurement and analytics
On request
Delivery evidence
Define which execution records the campaign can provide and how incidents and limitations will be reported.
- When it fits
- Check execution against the agreed scope.
We review availability and conditions for your campaign.
By project
Visit and conversion attribution
Study physical, web or app outcomes through a provider and methodology suited to the objective.
- When it fits
- Analyse actions following a campaign.
Production, resources and feasibility must be reviewed before booking.
By project
Incrementality
Compare valid groups or periods to study changes associated with the campaign and the limits of interpretation.
- When it fits
- Assess a difference against a comparable reference.
Production, resources and feasibility must be reviewed before booking.
By project
Brand studies
Plan research into recall, awareness or consideration with defined questions, sample and comparison.
- When it fits
- Understand changes in brand perception.
Production, resources and feasibility must be reviewed before booking.
By project
Search activity studies
Study changes in brand-related searches within an agreed period and measurement methodology.
- When it fits
- Explore signals of interest after an activation.
Production, resources and feasibility must be reviewed before booking.
By project
Attention studies
Consider specialist attention or visibility analysis, keeping its estimates separate from recorded playback.
- When it fits
- Assess how creative may be perceived.
Production, resources and feasibility must be reviewed before booking.
On request
Creative pretesting
Compare concepts before activation to study comprehension, legibility and fit with the format and objective.
- When it fits
- Choose creative using defined criteria.
We review availability and conditions for your campaign.
On request
Reports and exports
Agree a report with sources, periods, breakdowns and delivery formats suited to your team’s review process.
- When it fits
- Share results and prepare the next decision.
We review availability and conditions for your campaign.
Explore your campaign data
Enter your own totals to calculate costs, compare groups or review creative variants. Blank fields remain missing data.
Calculations run in this browser. They are not sent or saved automatically; you can download a CSV. Do not enter personal data.
Use the same period and scope. Completes ≤ starts. CPV uses the qualified views you provide under your definition; CPA depends on the attribution method.
From an idea to a prepared campaign
Set the objective
Share your locations, dates, budget and the outcome you want to evaluate.
Build the proposal
We review formats, availability, production and measurement services.
Prepare the activation
We agree the terms and validate creative and resources before delivery.
Review and learn
Receive the available evidence and results with their methodology and scope.
Before you get started
Does choosing a service confirm a booking?
No. The planner prepares an enquiry. Dates, availability, scope and price are confirmed in a proposal before a contract is agreed.
What is the difference between delivery and outcomes?
Delivery describes recorded execution. Audience and impressions are estimates where a methodology exists; visits, recall and conversions require a specific study.
Can I combine several formats?
Yes, include them in your brief. CIMERA reviews the combination against the market, schedule, resources and terms of each service.