Insights
Taxi vinyl: observed proof, estimated audience
Phase 1 is vinyl advertising on real professional vehicles. Proof-of-play is observed. Audience and impressions are labeled estimates, not measured play.
The medium is physical
The Phase 1 format is vinyl installed on taxis and professional vehicles. It is not an electronic cabin or roof format, and not a message that switches itself by street.
Observed proof-of-play
Execution is recorded from observed campaign facts: verified install and operational evidence. That is not audience.
Estimated audience
Audience and impressions stay labeled estimates. They are not presented as measured play.
Historical routes, when they exist
When the portal shows journeys, they are historical campaign replay — not the vehicle’s current position.
How to plan with sales
Sales confirms bookable formats and limits before anything is treated as coverage. We do not publish invented prices or lead times.
What this article does not sell
It is not a public map of current position, not a census of pedestrians, and not a substitute for a clear offer. Invented coverage does not rescue a weak vinyl message.
Plan a campaign with sales
Sales confirms bookable formats and the methodology that applies to your brief.